JOHN GHIORSO / MEDIA & PODCASTS

In
conversation.

On building specialist agencies, finding new markets, and the systems behind VantaFive.

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THE ARCHIVE / 10 SELECTED APPEARANCES

Media & podcasts.

Interviews and profiles from the VantaFive chapter. Dates reflect the original publication; plans and company details reflect the time of each conversation.

20261 APPEARANCE

John Ghiorso Sold His Amazon Agency to S4 Capital — Then Started Building Again

John joins Peter Lang to connect the lessons of selling Orca Pacific with his decision to build again through VantaFive. The conversation explores how technology creates openings for specialist agencies, why the studio starts businesses rather than acquiring them, and how an exit changes a founder’s priorities.

  • VantaFive model
  • Agency exits
  • Market selection
  • Build vs. buy

20257 APPEARANCES

Reinventing Agencies with John Ghiorso

John discusses the return to entrepreneurship that led to VantaFive and the value of pairing specialist operators with a clear market opportunity. He also explains how continuous learning, AI-assisted research, and shared lessons across agencies inform his decisions about what to build next.

  • VantaFive model
  • Operator selection
  • AI-assisted learning
  • New agency opportunities

How to Scale an Agency to $5M+ Without Burning Out — Lessons from John Ghiorso of Vanta 5

John and Jordan Ross discuss the systems an agency needs as it grows beyond its founder’s personal capacity. Drawing on the VantaFive approach, the episode covers choosing a market, developing repeatable delivery, creating consistent demand, and giving the founder room to lead.

  • Agency scaling
  • Delivery systems
  • Lead generation
  • Founder independence

How Can Brands Make It Big On TikTok Shop? | Ft. John Ghiorso, Co-Founder and CEO, VantaFive

John explains why TikTok Shop calls for its own operating approach, combining content, creators, and commerce execution. The conversation examines the work behind sustainable growth on the platform and why repeated creative testing matters more than betting on a single viral hit.

  • TikTok Shop
  • Social commerce
  • Creator partnerships
  • Creative testing

John Ghiorso: The Fast Track Process to Scale Your Business Quickly

John talks with Ty Crandall about building a repeatable approach to growth as VantaFive launches specialist marketing businesses. The discussion covers choosing suitable acquisition channels, using LinkedIn and outbound outreach, and creating a focused audience for an agency’s services.

  • Growth systems
  • LinkedIn
  • Outbound
  • Niche audiences

#09 John Ghiorso: Co-Founder & CEO of VantaFive

John traces the move from building an Amazon agency to starting VantaFive after his exit. With Shaun Sharabi, he explores how new opportunities in LinkedIn, AI, and TikTok Shop shape the studio’s approach to launching specialist marketing businesses.

  • VantaFive model
  • Post-exit entrepreneurship
  • LinkedIn
  • AI
  • TikTok Shop

How I’m Building A $100M Agency Holding Company | John Ghiorso

A detailed conversation about how VantaFive is designed to launch and grow specialist agencies. John discusses the studio’s financial model, pricing, operator hiring, equity splits, and the choice between building and buying businesses. It offers a broad introduction to the decisions behind the studio model.

  • Agency economics
  • Equity splits
  • Operator hiring
  • Pricing
  • Build vs. buy

He Launches a New Agency Every 90 Days

Hampton profiles the thinking behind VantaFive and John’s plan to make launching specialist agencies a repeatable process. The interview covers CEO recruitment, shared back-office support, finding demand created by technology, and applying lessons from earlier operating mistakes to new companies.

  • VantaFive model
  • Agency launches
  • CEO recruitment
  • Shared operations
  • Market selection

20242 APPEARANCES

Building 5 Agencies In 2 Years with John Ghiorso of Orca Pacific

An early conversation from the period when John was setting out to build multiple specialist agencies after Orca Pacific. With Tom Hunt, he examines agency focus, the move to recurring retainers, and building a growth team. The episode also considers why turning an agency’s internal technology into a separate product can distract from serving clients.

  • Specialization
  • Growth teams
  • Retainer models
  • Service vs. software

The 2 Keys to Scaling (Based on a Successful Exit) w/ John Ghiorso

John explains which lessons from Orca Pacific he is applying as he begins building a group of new agencies. The interview focuses on developing both delivery and growth systems, then gets specific about client satisfaction, scope control, pricing, and margins. A public transcript makes it easy to revisit the operating details.

  • Delivery systems
  • Growth systems
  • Client retention
  • Scope control
  • Pricing

Original interviews and media are hosted by their publishers. Summaries by VantaFive. Sources reviewed September 18, 2026.

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