Make the offer sharper.
A one-sentence test to earn a buyer’s attention—and a harder question to find out whether they’ll pay.
THE WEEKLY EMAIL / JOHN GHIORSOAgency
Agency
Notes.
Build a better agency.
One idea at a time.
Each week, I share practical lessons from building and running agencies—how to win better clients, build stronger teams, and keep more of what you earn.
John GhiorsoFounder & CEO, VantaFive
A NOTE FROM JOHN, ONCE A WEEK.
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WHAT’S INSIDEIdeas you can
Ideas you can
put to work.
Make the economics work.
Where to look when the agency is busy, but the margins, delivery model, and cash don’t add up.
Build a repeatable system.
Qualified outbound, useful partnerships, and content built from the expertise you already have.
One central idea. A practical action. A few minutes to read.
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